ITC

Driving Retail Sales with Call Center Excellence

150-160

Calls per Day

120-130

Connected Calls

100+

Orders per Day

Background

ITC is one of India’s leading FMCG companies. Tech Fi partnered with ITC to streamline order collection from cigarette retailers through daily outbound calls, with the added goal of cross-selling and upselling related SKUs.

The Challenge

ITC required a reliable system to consistently reach out to thousands of cigarette retailers, record their daily orders, and improve sales efficiency while enhancing cross-sell opportunities. Manual efforts were inconsistent, leading to lost sales potential.

Solution

Tech Fi deployed a dedicated team of agents supported by CRM integration and structured sales scripts. The team made daily calls to retailers, logged orders seamlessly into the CRM, and promoted additional SKUs to maximize revenue opportunities