99Acres

99acres is one of India’s leading real estate platforms, connecting property seekers with sellers, builders, and brokers. With a vast digital presence, 99acres aims to provide a seamless property search and listing experience across residential and commercial segments. Through a blend of human expertise and technology-driven processes, Tech Fi helped 99acres rapidly scale property listings, cut costs, and strengthen its market presence. This collaboration highlights how efficient call center operations can directly translate into measurable growth for digital platforms.

99acres faced challenges in scaling property listings effectively. They were onboarding around 1,000 properties per month, but the Cost per Lead (CPL) was high at INR 250. This limited growth potential and made it difficult to achieve aggressive expansion targets.