Daawat Rice

Transforming Daawat Rice’s Retail Engagement with Tech Fi Technologies

150+

Daily Calls / Agent

60+

Connected Calls / Agent

25+

Orders / Agent

Background

Daawat Rice, a leading brand from LT Foods, sought to revolutionize its retail engagement and order acquisition processes. Faced with challenges in retailer engagement, operational inefficiencies, and stagnant sales, Daawat Rice turned to Tech Fi Technologies for a data-driven and scalable solution.

The Challenge

Despite its strong presence in the FMCG market, Daawat Rice faced significant challenges. Retailer engagement was low, with inconsistent order placements leading to declining sales. Communication gaps limited opportunities for upselling and cross-selling. Additionally, operational inefficiencies stemming from manual order tracking and reporting processes slowed down operations and hindered scalability.

Solution

To tackle these challenges, Daawat Rice implemented several key initiatives. A Retailer Outreach Program was launched, involving daily personalized communication to strengthen engagement and ensure timely order placements. They integrated a CRM system with automated workflows to streamline order tracking, reduce errors, and improve operational efficiency. Additionally, a focused upselling and cross-selling strategy was adopted, structuring every call to promote additional SKUs and boost revenue per retailer.

How Tech Fi Solved the Problem

Enhanced Retailer Relationships- Regular communication re-established trust, driving consistent order placements.
Streamlined Operations- CRM tools and automation removed inefficiencies and enabled scalability.
Boosted Sales Performance- Strategic upselling and cross-selling maximized revenue per interaction.